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News


12 Jan
Top 10 Mobile Phones on the Vodacom Network

Top 10 Mobile Phones on the Vodacom Network

These stats are from November 2014, and they show us the top 10 handsets (mobile phones) on the Vodacom network. By my calculations they represent roughly 25% of Vodacom's user…


Case Studies


Vodacom Red Alert

Vodacom Red Alert

Vodacom Red Alert makes use of USSD as a donation line for international emergencies such as the Haiti earthquake disaster, Japan earthquake and Somalia food disaster. Vodacom subscribers wishing to…

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LEGiT Mobi Site

LEGiT Mobi Site

Working as a technology house under the banner of The Publishing Partnership (TPP), AAT developed and hosts the LEGiT mobi site. In line with the mobile landscape in South Africa,…

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Lil-Lets

Lil-Lets

As part of their “We Are Women” Campaign, Lil-Lets needed to completely re-do their current web and Mobi sites, while focusing more on mobile and social channels for user engagement…

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MiMoney USSD Storefind

MiMoney USSD Storefind

USSD is an under rated but powerful mobile channel working on all handsets and all networks. It’s ubiquity is it’s strength! South Africa is by far a feature phone market…

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Debonairs Storefind

Debonairs Storefind

Debonairs Storefind enables clients to quickly find their nearest Debonairs store using their mobile phone through browsing a Mobi website. Hooking into smart phone GPS capabilities, Storefind asks permission to…

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info4africa

info4africa

info4africa use USSD to bring their directory of health, wellbeing and development-related service providers to those that really need it in South Africa. The process is interesting: The searcher dials…

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Mobile Maps for Nedbank App

Mobile Maps for Nedbank App

Early in 2012, MapIT and AAT were approached by Nedbank to integrate their mapping technology into the Nedbank Mobile App Suite. The maps are used to offer search and directions…

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Isolezwe Reader Competition

Isolezwe Reader Competition

With digital marketing one is able to access a plethora of information on consumers through interactions on digital, mobile and social platforms. With traditional print media, this is a little…

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Spar Grand Till Thrill

Spar Grand Till Thrill

During August, September and October 2012 SPAR customers and cashiers nationwide were treated to a fun filled and dynamic mobile marketing campaign named the “Grand Till Thrill”. Campaign incentives were…

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