It is well known that there are many more mobile phones in the world than TVs and PCs put together. Most of us carry our mobile phones everywhere we go, and in Africa the mobile phone is often the “first screen” for many of us.
As mobile technology advances and we become more mobile, so too does the way brands communicate to their audience.
Vodacom Messaging: South Africa’s leading SMS, MMS, Short Code, Mobile Messaging and Gateway provider. Go to http://vodacommessaging.mobi on your phone.
LEGiT: Register, enter competitions and browse the latest Stylebook fashion. Go to http://legit.mobi on your phone.
South African Weather: Receive the latest, up to date weather reports. Go to http://southafricanweather.mobi on your phone.
Africa not just a mobile-first continent — it’s mobile only
Our Approach to Mobi
We don’t consider Responsive Design a solution for enabling a website on mobile phones. Pertinent to the mobile landscape in Africa, many basic and feature phones do not support the heavy scripting that Responsive Design requires. On the flip side, you don’t want users with advanced smart phones to be limited in their experience of your Mobi site.
Our approach is to centralise all content and expose it through different versions of the Mobi site that take into account the mobile phone that is browsing.
An example is a store locator: Users with a smart phone can seamlessly locate their nearest store using GPS, while others will need to browse a selection of menus.
| Competitions | Uploading pictures and selfies, answering quizzes |
| Registering | Opting in to receive brand information |
| Store Locator | GPS enabled with maps and directions |
| Social Media | Integration of channels such as Facebook, Instagram and Twitter for fresh content |
| Quick Connect | Click-to-Call and click-to-SMS buttons |
| Entertainment | Embedding of video content |