Celebrating Everyday Heroes with TSOGO Moments
TSOGO Moments Tsogo Sun is South Africa’s premier hospitality and entertainment group with a portfolio of 14 casinos and 90 hotels in South Africa, Africa, the Seychelles and Middle East.…
Isolezwe – Asidlale PSL USSD Case study
EXECUTIVE SUMMARY Isolezwe, the Kwazulu-Natal based modern isiZulu language newspaper that champions the reading needs of its audience, has bucked the print industry trend over the past 5 years by…
LEGiT Mobi Site
Working as a technology house under the banner of The Publishing Partnership (TPP), AAT developed and hosts the LEGiT mobi site. In line with the mobile landscape in South Africa,…
Lil-Lets
As part of their “We Are Women” Campaign, Lil-Lets needed to completely re-do their current web and Mobi sites, while focusing more on mobile and social channels for user engagement…
MiMoney USSD Storefind
USSD is an under rated but powerful mobile channel working on all handsets and all networks. It’s ubiquity is it’s strength! South Africa is by far a feature phone market…
Debonairs Storefind
Debonairs Storefind enables clients to quickly find their nearest Debonairs store using their mobile phone through browsing a Mobi website. Hooking into smart phone GPS capabilities, Storefind asks permission to…
info4africa
info4africa use USSD to bring their directory of health, wellbeing and development-related service providers to those that really need it in South Africa. The process is interesting: The searcher dials…
Mobile Maps for Nedbank App
Early in 2012, MapIT and AAT were approached by Nedbank to integrate their mapping technology into the Nedbank Mobile App Suite. The maps are used to offer search and directions…
Isolezwe Reader Competition
With digital marketing one is able to access a plethora of information on consumers through interactions on digital, mobile and social platforms. With traditional print media, this is a little…
Spar Grand Till Thrill
During August, September and October 2012 SPAR customers and cashiers nationwide were treated to a fun filled and dynamic mobile marketing campaign named the “Grand Till Thrill”. Campaign incentives were…
Heineken Competition
In March 2013 Heineken ® launched their Star Challenge League ® competition which included a smart phone mobi site. Fans could visit the mobi site to enter the competition which involved…
Fusion Juice Airtime Competition
Mobile Marketing campaigns that spur immediate purchase and are viral in nature provide huge value over other campaigns. Fusion, a FMCG Brand, found that a mobile platform with a viral…
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