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Rise of the Instant Messengers
While Instant Messaging (IM) for business is not a new concept for AAM (Always Active Mobile), the recent push by Facebook of its Messenger App for business shows just how important IM is becoming for brands seeking to effectively engage…
Attention Marketers – South African Consumers Love Mobile!
Hot off the press, the MMA SA Mobile Report launched in April 2016 provides fascinating insights into the South African consumer and their love of mobile. For the fourth year running the report, sponsored by AAT and Yonder Media, takes…
mStatements deliver financial statements securely in the palm of your hand
Times are tough. Consumers and business are facing growing financial pressures, and balancing budgets is increasingly a juggling act. In uncertain times, unexpected payment delays can have a catastrophic affect on business. Making a late payment on a credit card or…
How USSD and Google Calendar work together to save patients from queuing for health care services
Get Health is an AAT client that provides quality and affordable health care. One of their unique uses of mobile is a USSD channel for patient bookings that integrates into Google Calendar. We share their story by asking their cofounder…
Health care: A star is born
BY 10am the antenatal and postnatal section at Soshanguve Community Health Centre, north of Pretoria, is packed with women — some heavily pregnant, others cradling newborns or shushing toddlers. The women shuffle along a winding series of chairs in a…
We Mobile, We Digital, WeChat
Solving problems with the instant messenger WeChat Solving problems is a beautiful thing. We teach our kids from an early age to “figure it out”. We salivate in anticipation at the next client meeting where we can lay out mobile…
AAT scoops 2 mobile marketing awards after a year of mobile innovation
At the recent Mobile Marketing Association (MMA) Smarties Awards held in Durban, Always Active Technologies (AAT) and the Independent Media Group (IMG) were honoured with two prestigious awards for their Isolezwe Asidlale USSD campaign. Hosted in Durban along with the…
AAT’s Isolezwe Asidlale USSD soccer campaign shortlisted for two Smarties awards
Always Active Technologies (AAT) is honoured that its Isolezwe Asidlale USSD campaign has been shortlisted for two prestigious Smarties Awards. The campaign is shortlisted in the Lead Generation and Cross Media / Cross Mobile category, highlighting the impressive results the…
New BrandChat app uses mobile tech to give savvy marketers an advantage
Brand managers and marketing experts know that promotions, including in-store demos and consumer competitions, can be highly effective tools to boost brand visibility, win over new customers and increase engagement with existing customers. They can also be powerful tools for…