Durban Mobile, Digital and Social Media Workshop

Always Active Mobile (a division of AAT) are hosting a workshop specifically designed for brand and marketing managers.

The workshop brings together industry leaders that will cover the mobile and digital marketing landscape in South Africa, including the latest AMPS stats provided by the Mobile Marketing Association; digital content marketing; digital best practices & communities and digital innovation in Africa.

To view download the full invite please click here

To register please click here: http://bit.ly/mobiledigitalworkshop

18 June 2014

8:00 – 8:30 Registration

8:30 – 8:55 Mobile Marketing – The South African Way

Alan HaarhoffMobile marketing in South Africa has a unique flavour – Alan demonstrates this by sharing the latest SAARF AMPS Mobile Stats and running through mobile Case Studies with massive participation.Spoiler Alert: Be prepared to learn about some new mobile channels recently launched by the mobile network operators!Alan Haarhoff, Business Development Manager @ AAT

8:55 – 9:20 Digital Content Marketing – What’s your Story?

Cath JenkinCreating Content for the online world that works, for you and your customers. Cath will take us through a few tips on creating purposeful content for your company. She’ll touch on strategy, user engagement and a few rules for creating ethical and relevant content.Cath Jenkin, Copywriter & Media Consultant

9:20 – 9:45 Brand Engagement in a Jaded World

Barry TuckIn a world where people are constantly bombarded by marketing messages, how can a brand properly leverage digital and social media communities to build passion and deliver meaningful marketing messages?In his talk, Barry will take you through the best practice solutions to deliver engaging branded content that speaks to a brand’s core market, turning a digital community into a powerful and cost-effective marketing platform.Barry Tuck, The Guy Who does Things @ Paton Tupper Digital

9:45 – 10:10 Digital Innovation in Africa vs. The World

AJonathan Darkerfrican driving factors and motivation to achieve and innovate is vastly different to that of the rest of the world. Jonathan will take you through some interesting scenarios that clearly illustrate this. Some not as obvious as you may think!Jonathan Darker, Innovation and IP Development Consultant

10:10 – 11:00 Networking – Tea, Coffee, Biscuits and Snacks

Please enjoy snacks and drinks afterwards in reception with some lucky draw prizes!

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