SMS Challenge to form part of the Nelson Mandela Sport & Culture Day event

Through their relationship with Vodacom, AAT were privileged to be the technical provider of the SMS line used to raise funds for the Nelson Mandela Children’s Hospital as part of the Sport & Culture Day matches and festivities taking place at the FNB Stadium in Johannesburg on Saturday 17 August.

Full Press Release:

Johannesburg, Thursday 30 May 2013 – Graça Machel, Chairperson of the Nelson Mandela Children’s Hospital Trust, is calling on all South Africans to take part in an SMS challenge on Saturday 17 August in a bid to raise R1 million in one day for the Nelson Mandela Children’s Hospital.

The SMS challenge will form part of the Sport & Culture Day matches and festivities taking place at the FNB Stadium in Johannesburg on Saturday 17 August.

Audiences at that the stadium and television viewers at home will be encouraged throughout the day to make R20 donations to the Nelson Mandela Children’s Hospital Trust by SMSing the word GIFT to 40301. Terms, conditions as well as networks costs will apply to all SMS’s.

Says Graca Machel, Chairperson of the Nelson Mandela Children’s Hospital Trust: “While we all wish Tata well, we should also think of the future. The Nelson Mandela Children’s Hospital will be a tangible monument of goodwill, and your participation in touching the lives of all children. While we appreciate the flowers and gifts for Tata, we urge you to contribute towards building of this hospital and contributing towards an everlasting tangible tribute to Madiba.”

Regular updates on the amount raised will be broadcast on the stadium screens as well as during the live broadcasts on SABC and SuperSport channels throughout the day.

The Sport & Culture Day is a fundraising event for the Nelson Mandela Children’s Hospital and is being hosted by Department of Sport & Recreation and the Department of Arts & Culture.

“We welcome the minister’s support for the Unite4Mandela SMS Challenge and will be watching with anticipation as we attempt to achieve a target of R1 million on the day,” says Graca Machel, Chairperson of the Nelson Mandela Children’s Hospital Trust.

The Nelson Mandela Children’s Hospital will be a state-of-the-art specialist paediatric academic and tertiary referral hospital providing child-centred best quality medical services to children of Southern Africa, irrespective of their social and economic status.

The Nelson Mandela Children’s Hospital is a unique initiative as it is being built with the support of donors from across the globe, in honour of Mr. Mandela. R1 billion is needed to make the hospital a reality, and every citizen and organisation in the world is being called upon to assist.

“The hospital will address a great need as there are only four hospitals in Africa to serve nearly 450 million children. Millions of these children suffer from life-threatening illnesses and have little or no chance of receiving the specialised care they need,” says Machel.

South African citizens can help make Nelson Mandela’s dream come true by SMSing the word GIFT to 40301 (SMS cost R20, terms, conditions and administrative costs).

For individuals outside South Africa, and organisations wanting to get involved, more information is available at www.nelsonmandelachildrenshospital.org.

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